a 7-year old British kid is taking the fund-raising world by storm. Charlie watched the suffering of the earthquake victims in Haiti and decided he wanted to help by doing a sponsored bike ride.
His target was a modest £500 (about $800): yet in less than 24 hours, he’d raised over £53,000!
How on earth did he do it? And more importantly, are there any lessons to be learned by us network marketers?
This is how it was done:
1. Uniqueness – He’s only seven; probably not the only seven year-old helping victims of the Haiti earthquake, but his was the first story to go public
2. Passion – Charlie was so upset that he actually cried when he saw the images of the disaster on TV and wanted to do something to help.
3. Action – With the help of mum, Leonora, he filled out a sponsorship form which was made available online. Things started slowly during the first few hours, but then it all went ‘crazy’
4. Viral Spread – Within hours the news media picked it up because this was news-worthy. He’s only 7; it’s not what you’d expect from your average 7 year old.
Lessons for network marketers:
Charlie Simpson Stood Out from the Crowd
To be successful in network marketing or any business for that matter, you’ll have to incorporate all the ‘strategies’ above. You’ll have to stand out and be recognised as a leader and you can only do this if you get trained properly, get as much information as you need to succeed in your business. This adds value to you which you’ll eventually share with others. This puts you in a unique position because most people are lazy and will not go to the trouble of getting trained.
He Was Passionate
Have you got a ‘why that makes you cry?’ Is it all about money or do you truly want to help others succeed? Are you sick and tired of not being able to provide the lifestyle that you and those you care about deserve? This is probably the only industry where you get more than just monetary reward for helping others succeed financially.
He Did Something
Have you got the action habit or do you procrastinate like most people. Get the action habit and you leave over 90% of the population behind. That’s you as a leader once again.
He Unwittingly Let the World Know He Existed
You don’t need to be on TV or pay for media exposure. There are several techniques and strategies available online completely free; bookmarking sites and article submitters amongst others which could help place your article on relevant sites where thousands of searches are carried out every day for experts like you’ll become – after you get trained.
If you do it right, viral spread is almost inevitable. This is where you can relax and work with only those who are serious; those who deserve your precious time as you will now have more leads than you can handle on a daily basis. Sounds too good to be true? It happened to 7 year old Charlie, so why not you: yes, slightly different scenario, but the principles remain the same.
Thanks for reading.
Please help support little Charlie’s fund-raising efforts here http://www.justgiving.com/CharlieSimpson-HAITI
Take care; take action.
P.S. Charlie’s webpage’s (link above) still going strong 3 years later! He’s currently helped raise over £211,000 ($331,000)
P.P.S. There’s a short FREE training video here if you need help building your network marketing business