On Channel 4’s Inside Rolls-Royce

Posted by SOTONYE AFIESIMAMA on April 21, 2014 in Personal Development |


“Take the best that exists and make it better”

These were the words of Sir Henry Royce, one half of the Rolls-Royce automobile empire. It reminds me of a quote from my former head teacher Mrs A.K. Agwu. “Whatever is worth doing, is worth doing well” – one that has stood me in good stead over the years and helped me maintain my resolve to continuously make advancements in every facet of my life.

One of the characteristics of this company is its attention to detail. Perfection or the quest for excellence, comes at a price. Sir Henry Royce’s quote should be mirrored in our attitude to life – relationships, personal development, business and so on. We can always do better, we can always help others advance, we can always contribute positively to a cause in our community.

I write this to emphasize – not the glitz and glamour – but the passion for continuous improvement that the Rolls-Royce brand embodies; which I think is far more important. You’ll find that as you adopt this ethos of continually improving (kaizen), in manageable ‘chunks’, you’ll begin to see noticeable differences in your life. Interestingly, you may also unwittingly ‘attract’ advancement in other aspects of your life as well, as a result; areas where you may have previously overlooked.

Dream and Think Big

At the Dubai Motor Show in 2009 – which I attended, I remember being almost in awe of the vehicles on display. Channel 4 was here a few years later, it wasn’t clear what year, but my guess will be 2012 or 2013 as this is usually held in December. China, the US and the Middle East respectively, are the company’s largest buyers. Abu Dhabi now boasts the world’s biggest dealership.

So why not dream big just like this duo must have done? Why settle for the sky when there are stars and galaxies to explore? It’s a little more hard work initially, but soon becomes second-nature like everything else that you soon get used to. Towards the end of the program, a reporter interviews a potential customer about to go for a spin; “… have you driven one before?” Man: “I own 7” 🙂 The average Rolls-Royce customer already has 7 other cars, so he definitely picked the wrong guy 🙂

Form Symbiotic Partnerships

I now live in the city where this company first started and was at the Midland Hotel not too long ago, where Charles Stewart Rolls and Sir Henry Patrick Royce met 110 years ago to form the partnership which birthed the Rolls-Royce empire two years later. A relationship that wouldn’t have lasted very long had they not needed each other’s expertise.

A visual history of this company can be found at Manchester’s Museum of Science and Industry (MOSI), which incidentally I visited today with my family – possibly why I decided to finish this article four weeks after its first draft; highly recommended: the visit – not my proclivity towards procrastination 🙂

Till my next blog post.

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