‘My Oga At The Top’ – How To Monetize Trends

Posted by SOTONYE AFIESIMAMA on March 18, 2013 in Attraction marketing |

My-Oga-at-the-topA few days ago, Mr Obafaiye Shem, The Nigerian Security and Civil Defence Corps (NSCDC) Commandant of Lagos State in Nigeria, became an instant celebrity after his web site address gaffe which went viral just hours after being interviewed by Channels TV’s Sunrise Daily show.

On discovering this two days ago, I immediately typed in the phrase ‘MyOgaAtTheTop.com‘ on Google as I knew that some very clever individual was going to register that as a domain name if I did’t move fast, and probably sell it on for a fortune: lo and behold, some very quick thinking, enterprising individual had beaten me to it just the day before 🙁

If you don’t understand what the hullabaloo is about, or still haven’t seen the video, here it is.

‘My Oga at the Top’ edited interview

‘MyOgaAtTheTop’ Rap – Over 55,000 YouTube views in 4 days. That’s cold, hard cash from You Tube as they’ll utilise that exposure for advertising 🙂

MyOgaAtTheTop‘ Remix – humour within humour + viral spread = $$$ 🙂

T-Shirts! Nuff said!!


And this is just the beginning; may be a Nollywood movie next?!

‘My oga at the top’ is pidgin English for ‘my boss’. Pidgin English is widely spoken in Nigeria.

Hasta La Vista!

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